The Tarrance Group Story

Founded in 1977 in Houston, Texas, by Lance Tarrance, The Tarrance Group has been providing strategic research and polling for decades.

Under the leadership of Ed Goeas, Brian Tringali, and Dave Sackett, the firm grew into a nationally recognized research and strategic consulting organization. Today, President BJ Martino continues to uphold the firm’s commitment to accuracy, actionable insight, and client success.

We combine quantitative and qualitative methods to provide insights that are not just data points, but actionable guidance. Every project is approached collaboratively, ensuring that the strengths of each team member are fully leveraged to achieve our clients’ goals.

OUR STORY

From its early days in Houston to its current headquarters in Alexandria, Virginia, The Tarrance Group has built a reputation for rigor, reliability, and strategic excellence. Over nearly five decades, the firm has helped elect more than 110 Republican Governors, U.S. Senators, and Members of Congress, while also supporting issue advocacy and corporate research initiatives.

MISSION

To apply the science of strategic research and polling to serve our clients successfully, delivering the highest quality strategic advice in political and public affairs.

Uncompromising Methodological Integrity
We never cut corners when it comes to methodology. From survey instrument to in-depth statistical analysis, our first demand of ourselves is accuracy. Our track record and level of client satisfaction is proof positive.
State-of-the-Art Technology
We employ the newest research techniques and computer modeling programs with proven and reliable methods to achieve the greatest accuracy and depth of understanding about the client’s environment.
Fast Turnaround
The Tarrance Group offers the fastest turnaround time on survey research and strategic analysis in our industry. Our technical capabilities, in-house facilities and personal commitment to our clients means we can make the most effective use of that most valuable resource: time.
Turning Data into Sound Strategic Advice
Turning raw data into information and strategic advice you can use is the difference between our client’s success and failure. Our successful experience enables us to provide clear, concise strategic analysis from highly accurate, in-depth raw data.

OUR TEAM

Our team brings decades of experience in survey research, polling, and strategic consulting. Working together through every stage of research, we turn data into actionable insights that drive results.