WHAT WE DO
What We Do
Political Campaign Research
Winning campaigns are built on accurate data and sound strategy. Our quantitative research — including live interview polling, mixed mode surveys, and online panel research — gives campaigns a precise read of the electorate at every stage of the race. We identify where voters stand, which messages move them, and where opportunities exist to grow your coalition. On the qualitative side, our focus groups and dial testing sessions go deeper, revealing the underlying attitudes, values, and emotional triggers that drive voter decision-making. Since 1977, The Tarrance Group has helped elect more than 110 Republican Governors, U.S. Senators, and Members of Congress — and that record of success is built on delivering research you can act on, not just numbers on a page.
Our quantitative research gives campaigns and political clients a precise read of the electorate at every stage of the race.
Focus groups and dial testing go deeper, revealing the underlying attitudes, values, and emotional triggers that drive voter decision-making.
Issue Advocacy
Effective advocacy starts with understanding your audience. Our quantitative polling measures public support, maps the persuadable middle, and identifies the arguments most likely to move opinion in your direction. We help advocacy organizations, trade associations, and nonprofits build an evidence-based case for their cause — whether in the court of public opinion or the halls of a legislature. Our qualitative research adds critical texture to the numbers, using focus groups and small group discussions to uncover the language, values, and concerns that make an issue personal for the people you're trying to reach. With decades of experience conducting issue research across a wide range of policy areas, we know how to translate public opinion into a winning advocacy strategy.
Quantitative surveys measures public support, identifies the persuadable audience, and measures the arguments most likely to move opinion in your direction.
Qualitative research such as focus groups adds critical texture to the numbers, using small group discussions to uncover the language, values and concerns that make an issue personal.
Corporate & Public Affairs
In today's environment, public perception is a strategic asset that demands the same rigor as any business decision. Our quantitative research gives corporations and public affairs teams an accurate, reliable measure of stakeholder attitudes — from employees and customers to policymakers and the broader public. We help you understand where you stand before you communicate, advocate, or respond to a crisis. Our qualitative work, including executive interviews, qualboards, and in-person focus groups, surfaces the nuanced perspectives that surveys alone can't capture. Backed by nearly five decades of strategic research experience, The Tarrance Group brings the same methodological integrity and consultative approach to corporate engagements that has made us one of the most trusted names in Republican polling.
Quantitative research gives corporations and public affairs teams an accurate, reliable measure of stakeholder attitudes.
Qualitative research dives deeper, identifying the nuanced perspectives that surveys alone can't capture.
